Sexy Girls Play the Wii and You Should Too!

March 9, 2008 · Filed Under Media

In my last post, I mentioned Nintendo’s sexist marketing strategies when it came to marketing the Wii. Just in case anyone missed the “sexy girls play the Wii and you should too” ad, which blatantly feeds off of male stereotypes, here it is:

There’s several different things wrong with that ad. After watching it for the first time I sat here thinking, “So the PS3 is educated and someone I’d actually like to converse intelligently with while the Wii is annoying and portrays a version of someone who I would like to give a book and a sandwich to? It also feeds off of the male stereotype that all men really want is someone who is blonde, a size 0, exudes sex, has no real thoughts of their own and thinks that being “cute as a button” is all that is needed to get through life. Hmm…