Sunday, March 9, 2008

Sexy Girls Play the Wii and You Should Too!

In my last post, I mentioned Nintendo’s sexist marketing strategies when it came to marketing the Wii. Just in case anyone missed the “sexy girls play the Wii and you should too” ad, which blatantly feeds off of male stereotypes, here it is:

There’s several different things wrong with that ad. After watching it for the first time I sat here thinking, “So the PS3 is educated and someone I’d actually like to converse intelligently with while the Wii is annoying and portrays a version of someone who I would like to give a book and a sandwich to? It also feeds off of the male stereotype that all men really want is someone who is blonde, a size 0, exudes sex, has no real thoughts of their own and thinks that being “cute as a button” is all that is needed to get through life. Hmm…

Posted in Misc | 97 Comments

97 Comments   Leave a Comment

  1. franky1029 says:

    This is not a real Nintendo ad, and was intended to be a joke. The image it portrays may be stereotypical, but since its meant to be in humor, you should look past it. This is the first time I’ve heard of anyone (including women) being upset or even slightly disgusted by the ad.

  2. franky1029 says:

    by “real Nintendo ad” I meant official. I believe it was made by G4, perhaps you should be angry at them.

  3. Holly says:

    So Nintendo is suing due to the negative effect that this ad has had on people and they don’t want to be associated with such an ad that depicts women to be brainless and feeds off of male stereotypes? Did I miss that report?

  4. franky1029 says:

    This is not a real Nintendo ad, and was intended to be a joke. The image it portrays may be stereotypical, but since its meant to be in humor, you should look past it. This is the first time I’ve heard of anyone (including women) being upset or even slightly disgusted by the ad.

  5. franky1029 says:

    by “real Nintendo ad” I meant official. I believe it was made by G4, perhaps you should be angry at them.

    • Holly says:

      So Nintendo is suing due to the negative effect that this ad has had on people and they don’t want to be associated with such an ad that depicts women to be brainless and feeds off of male stereotypes? Did I miss that report?

      • I have not seen that report either, but then again just because they have not “sued” does not mean they support it.

        Nintendo is a good company that cares about it clients and creates games that help people far more then its competitors. They even have parental controls in their system.

        Perhaps what the person above was simply trying to point out is that Nintendo had nothing to do with this ad, yet the post on this blog had everything to do with Nintendo.

        You don’t need to agree, and you can think that “suing” is the only qualifier for showing disapproval (that is if you do) but frankly this post is not directed at the right people (IE: The people who made the ad and the people in the ad).

  6. Hiro says:

    I think it deserves hell of a lot of LOLNESS.
    Just for that.

  7. Hiro says:

    I think it deserves hell of a lot of LOLNESS.
    Just for that.

  8. ACM says:

    Based on that add alone I’d throw my Wii (if I had one) out the window.

  9. ACM says:

    Based on that add alone I’d throw my Wii (if I had one) out the window.

  10. I have not seen that report either, but then again just because they have not “sued” does not mean they support it.

    Nintendo is a good company that cares about it clients and creates games that help people far more then its competitors. They even have parental controls in their system.

    Perhaps what the person above was simply trying to point out is that Nintendo had nothing to do with this ad, yet the post on this blog had everything to do with Nintendo.

    You don’t need to agree, and you can think that “suing” is the only qualifier for showing disapproval (that is if you do) but frankly this post is not directed at the right people (IE: The people who made the ad and the people in the ad).

  11. Joe says:

    Um… ok you guys realize this Ad is so old that it came out BEFORE THE DAMN WII DID don’t you?

  12. Joe says:

    Um… ok you guys realize this Ad is so old that it came out BEFORE THE DAMN WII DID don’t you?

  13. Jenny says:

    I can be a sexeh girl too!! Just give me a Wii and I’ll be good to go. No seriously. Gimme one!!

  14. Jenny says:

    I can be a sexeh girl too!! Just give me a Wii and I’ll be good to go. No seriously. Gimme one!!

  15. JK says:

    Where’s the voting option for “do some more research before you start pointing fingers?”

    As has been said several times, this is not a nintendo ad.
    Then again, this is the internet. Who needs facts?

  16. JK says:

    Where’s the voting option for “do some more research before you start pointing fingers?”

    As has been said several times, this is not a nintendo ad.
    Then again, this is the internet. Who needs facts?

  17. Pride Tees says:

    i dont see what the big deal is since this isnt an official ad, but keep up the good fight i guess. hopefully you will find some more meaningful battles.

  18. Pride Tees says:

    i dont see what the big deal is since this isnt an official ad, but keep up the good fight i guess. hopefully you will find some more meaningful battles.

  19. mike says:

    I thought it was pretty funny…I didn’t take it too seriously…but I do understand how it can be taken in an offensive way…on another note, I really like the apple commercials…

  20. mike says:

    I thought it was pretty funny…I didn’t take it too seriously…but I do understand how it can be taken in an offensive way…on another note, I really like the apple commercials…

  21. Kelsey says:

    I hate to be a parrot but I believe it’s a parody. And I don’t believe Nintendo (or Sony for that matter) could sue and win because, as I stated, it’s a parody and I believe there’s a law protecting parodies.

  22. Kelsey says:

    I hate to be a parrot but I believe it’s a parody. And I don’t believe Nintendo (or Sony for that matter) could sue and win because, as I stated, it’s a parody and I believe there’s a law protecting parodies.

  23. Britney says:

    Wow, that was an incredibly stupid commercial. What was with the boob shot anyway? It was pretty much displaying women has play toys, ugh.

  24. Britney says:

    Wow, that was an incredibly stupid commercial. What was with the boob shot anyway? It was pretty much displaying women has play toys, ugh.

  25. That’s a nonsense advertisement! Well, that’s good if that is not the real ad of Nintendo. Although it’s not the real ad, it can still ruin the name of Nintendo and I guess the company has the right to sue to who ever made that commercial.

  26. That’s a nonsense advertisement! Well, that’s good if that is not the real ad of Nintendo. Although it’s not the real ad, it can still ruin the name of Nintendo and I guess the company has the right to sue to who ever made that commercial.

  27. gigala says:

    I think this ad is just wanted to be a funny idea- but i can´t laugh. its hard for me, to see what men are looking for. stupid, blond, cheep sexy girls.

  28. gigala says:

    I think this ad is just wanted to be a funny idea- but i can´t laugh. its hard for me, to see what men are looking for. stupid, blond, cheep sexy girls.

  29. Chris says:

    Seeing as Nintendo have gone the “family” route, it’s good to see that they’re taking a stand – whether they win or not isn’t the point.

  30. Chris says:

    Seeing as Nintendo have gone the “family” route, it’s good to see that they’re taking a stand – whether they win or not isn’t the point.

  31. Theiyya says:

    Wii and Playstation. Fat and sexy women. The choices we have.

  32. Theiyya says:

    Wii and Playstation. Fat and sexy women. The choices we have.

  33. gam says:

    gigala,

    Don’t start doing the whole judging men by the low standards you set.

    Oh my god men like sexy playful women. Shock.
    But I can judge women the same way, watch

    women only want men with money, to think how a woman WANTS him to think (not how a woman thinks, there is a difference) who panders to her every need but never gets anything back , basically a new “accessory”.

    If a hot woman is portraying herself that way then men will respond a certain way but if she shows herself another way men will respond accordingly. Please don’t classify all men to your lowest common denominator because that is sexist and your wrong thats not what guys are looking for in the long run just like above is not (i hope) what women are looking for in the long run.

    We have a saying. Yes she looks this good but someone somewhere is tired of her shit.

    It is a funny clip but I don’t think the blonde tries to hard to be sexy and just spending 5mins with her I would be thinking of kicking her… hard, but the message is poking fun at the pompous ps3 taking and ridiculing the wii the way it did back then and giving the wii a small measure of revenge.

    It basically summed up attitudes between the wii and ps3 owners. Now the wii is in a different league to ps3 they’ve turned to 360 owners. Go to any gaming forum and see ps3 fanbots and you’ll see the ps3 representation above.

  34. gam says:

    gigala,

    Don’t start doing the whole judging men by the low standards you set.

    Oh my god men like sexy playful women. Shock.
    But I can judge women the same way, watch

    women only want men with money, to think how a woman WANTS him to think (not how a woman thinks, there is a difference) who panders to her every need but never gets anything back , basically a new “accessory”.

    If a hot woman is portraying herself that way then men will respond a certain way but if she shows herself another way men will respond accordingly. Please don’t classify all men to your lowest common denominator because that is sexist and your wrong thats not what guys are looking for in the long run just like above is not (i hope) what women are looking for in the long run.

    We have a saying. Yes she looks this good but someone somewhere is tired of her shit.

    It is a funny clip but I don’t think the blonde tries to hard to be sexy and just spending 5mins with her I would be thinking of kicking her… hard, but the message is poking fun at the pompous ps3 taking and ridiculing the wii the way it did back then and giving the wii a small measure of revenge.

    It basically summed up attitudes between the wii and ps3 owners. Now the wii is in a different league to ps3 they’ve turned to 360 owners. Go to any gaming forum and see ps3 fanbots and you’ll see the ps3 representation above.

  35. Amanda says:

    because you’ve never cleaned out your ears long enough to listen

  36. Martin says:

    Sure , I will play it with a great pleasure too!!!

  37. Martin says:

    Sure , I will play it with a great pleasure too!!!

  38. For one this is not even a real Nintendo ad and two lighten up a bit!

  39. For one this is not even a real Nintendo ad and two lighten up a bit!

  40. Chic-Street says:

    It sounds to me as if it was supposed to be offensive. After all, it was a spoof ad, not the real thing. It’s not exactly controversial that a fake advertisment should display something less than politically correct. They’re wanting a reaction, and this post is it.

  41. Chic-Street says:

    It sounds to me as if it was supposed to be offensive. After all, it was a spoof ad, not the real thing. It’s not exactly controversial that a fake advertisment should display something less than politically correct. They’re wanting a reaction, and this post is it.

  42. Lee says:

    I agree with most of the previous posts that this commercial doesn’t make sense. I wasted my time watching this.

    Does anyone know if Nintendo responded to this video?

  43. Lee says:

    I agree with most of the previous posts that this commercial doesn’t make sense. I wasted my time watching this.

    Does anyone know if Nintendo responded to this video?

  44. free wii says:

    To be honest I didn’t find this spoof ad either funny or offensive but whatever you feel Nintendo can’t be blamed for someone else producing a parody advert! I’d personally go for both (consoles not women!) so you’re set for either an intense session or 5 minutes of fun!

    I wonder what sort of woman an Xbox 360 would be?

  45. free wii says:

    To be honest I didn’t find this spoof ad either funny or offensive but whatever you feel Nintendo can’t be blamed for someone else producing a parody advert! I’d personally go for both (consoles not women!) so you’re set for either an intense session or 5 minutes of fun!

    I wonder what sort of woman an Xbox 360 would be?

  46. Simon says:

    This girl must not think she is better than another girl, all people are beautiful and sexy.

  47. Simon says:

    This girl must not think she is better than another girl, all people are beautiful and sexy.

  48. Sissi says:

    I love the spot! My and my Wii looking laike that too :?
    Very sexy and hot :)

  49. Sissi says:

    I love the spot! My and my Wii looking laike that too :?
    Very sexy and hot :)

  50. a lad says:

    is beauty better than intelligence?…it works for some.
    does that count for worth? as a person… no.
    should beauty be admired? in every way, yes!
    should people who want to bitch for no reason be allowed talk?

  51. a lad says:

    is beauty better than intelligence?…it works for some.
    does that count for worth? as a person… no.
    should beauty be admired? in every way, yes!
    should people who want to bitch for no reason be allowed talk?

  52. I’ really glad that this video clip is not an official Nintendo ad. This would be very bad for publicity. As a woman, I was turned off by the message of the clip…even though it was meant to be funny. But, people will think how they want to…what can you do about it, huh?

  53. I’ really glad that this video clip is not an official Nintendo ad. This would be very bad for publicity. As a woman, I was turned off by the message of the clip…even though it was meant to be funny. But, people will think how they want to…what can you do about it, huh?

  54. jack7 says:

    I didn’t like the ad as much as I love wii and .. sexy girls!

  55. jack7 says:

    I didn’t like the ad as much as I love wii and .. sexy girls!

  56. I must say, i like the ad.

    But i am a man. If i were a woman, i probably found that stupid.

    They could have used a “normal” woman at the left side. Less contrast , but less over-simplifying.

  57. I must say, i like the ad.

    But i am a man. If i were a woman, i probably found that stupid.

    They could have used a “normal” woman at the left side. Less contrast , but less over-simplifying.

  58. Well after watching that, I’ve changed my mind from getting a PS3 to getting a Wii.

    Don’t know why though…

  59. Well after watching that, I’ve changed my mind from getting a PS3 to getting a Wii.

    Don’t know why though…

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  61. aryan says:

    aryan
    i wantsexy girl in dubai

  62. Jim Spence says:

    Friday I was searching for sites that are related to Internet Marketing Strategies and specifically for salon marketing internet strategy.

  63. free wii says:

    absolutely hilarious!

  64. Sadly, its true… all we need to make up our mind whether to purchase a Wii or a PS3 is a hot blonde with double d's.

  65. Ps3 says:

    thats my girlfriend, where did you get that vid! Lol…

  66. Damn she's freaking hot.

  67. Fun Girl says:

    He he he, I need to find a wii cheat that will make my girlfriend enjoy Wii's that much :)

  68. Free Wii says:

    I think that the simple fact for this is that sex sells at the end of the day… nothing more than that…

  69. Laura says:

    Very interesting and … hot that wii ;)

  70. Sex Oyunlar? says:

    Um… ok you guys realize this Ad is so old that it came out BEFORE THE DAMN WII DID don't you?

  71. Anonymous says:

    you are a sexy girl. i play the wii to

  72. Wii Fan says:

    It would seem that skinny girls sell everything….even our family friendly Wii!

  73. Wallner says:

    This girl must not think she is better than another girl, all people are beautiful and sexy.
    I mean this isnt an official ad.

  74. Chicas says:

    Nice , I will play it with a great pleasure too….NFS!!!

  75. Wii says:

    So there we have it, the Wii is sexy… fact!

  76. liselikizlar says:

    she is very sexy.

  77. liselikizlar says:

    ? watched it several times
    liseli k?zlar

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  79. escortinci says:

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  80. Yup the wii is the sexiest

  81. Newt says:

    I'm sorry, what were you saying? I stopped reading under the video…

  82. go phones says:

    Yeah..wii is slim..like the cute girls in the video…but I think playstation is the good one too.

  83. Regardless of if women find it offensive, it still show that sex sells and thats obviously what the marketers believe!

  84. this reminds of the commercials on TV in Japan. Cute Japanese girls selling stuff and not really making any sense. But who cares, right?

  85. You know that was a joke, right? It was on G4 and was just made to mock people. I don't really think there was anything to be offended about that. Except for the fact that Wii sucks.

  86. From a female commenter: I wouldn't take this too seriously…. some people laugh, some are offended, its a bit like a lot of things in life, its a free world after all….

  87. Remo Tom says:

    hahah like after and before body hahahah

  88. Anonymous says:

    I can get my parents to get me almost anything by being really nice
    to them and buttering them up- stuff like that. Try to be VERY generous
    but don’t give them the impression that the only reason why you are being
    so nice is just to get a wii.
    Hope this helps and good luck

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